Saturday, February 19, 2011

How to Write a Check - My #1 Lens

My Squidoo lens How to Write a Check is by far my most visited lens. I have 120 lenses and that one lens often accounts for about half of the visits to all my lenses.

Generally I'm more interested in doing lenses about Celtic music, science fiction or humor. I never would have considered doing one about writing checks except that back in July 2008 when I made the lens, I was a new Giant Squid (50 lenses considered to be quality lenses by those who determine who gets to be a Giant). I'd signed up to follow a blog by Seth Godin, Squidoo's founder. One of the things he did was toss out a whole bunch of lens ideas and asked subscribers to pick at least one for a lens. Somehow the one about writing checks appealed to me, so I did some research and published the lens on July 30, 2008.

For quite a while it didn't attract a whole lot of attention, but I noticed around January 2009 that the number of visits began to increase. They've climbed pretty steadily since then and last month there were 5,000 visits. Squidoo counts unique visitors, so if someone goes back to the lens the same week, it doesn't count.

It was all a bit surprising because I'm not that great about promoting my lenses, something I'm trying to change. Over time I've tweaked the lens a bit and tried adding related products. Since it get so many visits, I've also added links to my other lenses.

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